Build and Solidify Your Business Identity
We help you take a good look at your business and identify the key points that make you stand apart from your competition. We invest the time in getting to know you, your history, your vision, your goals, and your methodology. One of the most important tasks for creating a successful brand imaging strategy is to establish clarity of your brand. Your brand imaging will tell people who you really are and what you stand for.
If You Build It....
We all know how that sentence ends. It does take some serious thought and planning. Too often there are companies with amazing ideas, products, and work cultures, yet they fail. Knowing who you are and why, and getting your client base to understand that is a huge step. We help you to identify key audience metrics, analyze your business goals, create key messaging, and define the business persona. Furthermore, we then provide resources that you can use short and long term. For example, strategies on how to implement them in a lasting and meaningful fashion.
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Design and Palette Creation
Our team takes all of the data gathered during discovery and puts their creative minds together. We can then propose names, logos, URLs for sites and process trademarking. Next, we can create multiple color sets of each in order to allow for consistent messaging in numerous environments. And as your advertising and marketing efforts continue, the brand imaging guidelines will provide consistency. We create Brand Books that outline the details of use and guidelines on how to use the assets regularly for best results.
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Put Yourself Out There
Once complete, the brand imaging assets are generated in both print and digital formats for use. The assets will be used to reinforce the ongoing branding (such as social media, websites, business cards, brochures, print media, etc.). We review the brand imaging guidelines with your marketing team to ensure consistency in the roll-out and ensure that future actions help make your brand stands out and grows.
Now Share That Image With The World
Once your brand image has been established, it's time to publicize it. You may want to use some of our other Digital Marketing Services to promote your brand identity.