Search Engine Optimization Services

Make sure that it's Your site that gets found in search.

Can SEO Services Really Help My Website?

SEO Services are the foundation that Dagaz was built on, because  Search Engine Optimization is a key element in getting your awesome and shiny site in front of the right eyeballs.

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    What are SEO Services?

SEO is a set of rules for optimizing your website so that it can achieve higher rankings in search engines (such as Google) when a user searches for specific keywords.  These rules change often, so having a team that knows the "whys & hows" of SEO services can make a huge impact on your web traffic and business exposure.

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    Why is it Important?

In 2020, the strength of SEO and driving organic traffic has never been more clear.  Organic and paid search crushed other sources of traffic in 2019, and the trend is likely to continue. In fact, according to BrightEdge research, 53% of web traffic was generated from organic search.  83% of that volume was driven by SEO.

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    Sooo.... It's a Marketing Strategy?

Absolutely.  And if you have a website with zero SEO then you are not getting the value of your efforts.  Because a site is only effective if people find it and then engage with it.  But it's also a user experience objective because creating the best possible content will attract traffic when formatted correctly.

Top 10 Reasons to Maximize SEO Efforts

SEO accounts for the lions share of web traffic.  Here are some reasons why:

  • Site Structure

    Google, Bing, and other search engines place a high value on the ease with which their "bots" can crawl and index your site structure and links. Therefore, having your site properly organized makes it easier for visitors to navigate and this gives you a higher ranking. This is one of the first SEO services to have performed.

  • Keyword Research

    One of the most time-consuming, and valuable, elements of SEO.  Doing proper keyword research helps optimize your site, spy on your competitors to outrank them, and attract the visitors you want. High-quality content relies on having the content link to the right things. It's important to understand how a seed keyword works, and that having an alternate term or terms for the keyword is super important.  Having alternate keyword phrase plans can vastly improve the number of results within organic search traffic.

  • Long Term Return

    While paid search has its place, it ends once the budget runs out.  The results of having SEO services can always be working and will stay relevant for a longer time.  And while updates will need to be made, it's a longer-term marketing return of organic traffic for your targeted keywords.

  • Link Building

    Backlinks. One of the toughest things to get, which is why Google gives them such weight when determining your site search ranking. But having quality backlinks gives you a huge edge over competitors with similar content. When other sites or trusted people link to your content, it indicates to both the user and Google that you have experience, authority, and trustworthiness on the topic. But this very notion of trustworthy links also demonstrates how severely Google can penalize spammy or garbage links.  Did someone sell you a bunch of links? They are probably hurting you.  Google knows what those links are, who sells them, and who buys them simply by seeing them show up on your page or link to your content.  A company that sold link packages didn't outsmart Google, they just manipulated their clients and broke their trust.  Earning quality backlinks is hard.  Very hard.  You don't need a ton of them, just solid ones that show that you know what you are talking about.  We will help find those opportunities.

  • Social Media Integration

    Nobody doubts the power of social media.  In fact, social media sites even have their own ranking algorithm. One of the aspects of SEO is to make sure your site is properly connected to flow both ways and give your search rankings a boost.  Let your social campaigns help feed your website search ranking. Dagaz provides Social Media Management solutions to take this off your plate as well.

  • Semantics

    Did you know that Google now analyzes your text content to see "how it reads"? Therefore, having high-quality content that a user can read like a conversation will draw higher rank returns. Don't create content that has a bunch of keyword terms stuck in there inappropriately, or overdo it. Ranking factors now will identify negative tactics and penalize their use.  Give relevant content that your user will relate to and understand.

  • White Hat Tactics

    In the past, "black hat" SEO did the trick.... sort of.  It involved things like "keyword stuffing", hidden text, non relevant backlinks, etc.  Google has gotten pretty smart about that stuff, and actually penalizes your site for the use of such "strategies".  Use "White Hat" techniques, which are tougher and more time consuming but actually yield positive results.

  • Brand Imaging

    You work hard to develop your business and brand image, and your web presence portrays that directly to your audience.  Above all you want to make sure the message is getting to the right people who are searching.  A good description is a definite factor in communicating who you are, which can often answer search intent and improve conversion rates.

  • Return on Investment

    Unlike SEM, PPC or Paid Social, SEO services have no media costs and gives long lasting results.  For instance, search engines look to things like "Trust and Authority" to weight rank results, and these things continue to build over time.

  • High Quality Content

    A definite buzzword, and with good reason.  High-quality content, properly formatted images, text, and videos will all help your site rank.  They also have a huge role in user engagement.  As a result, this means viewers may stay on your site longer and move closer to a purchase decision. We also evaluate your code to identify and remove any broken links and keep that organic traffic flowing smoothly.

The next layer of SEO - Science or Art Form?

It's a little bit of both.  While there are a ton of technical elements to SEO, there are also a lot of creative user experience and design elements to consider. The process of optimizing your site has to be a holistic effort. It's also important to pay attention to all of the elements, such as Copywriting, Social Media, Web Design, Marketing, Networking, Links, and more.

One of the goals of the Google search algorithms is to show search results that answer all of the searcher's questions so completely that there is no need for further search.  Great information that answers questions thoroughly provides an improved user experience, and Google gives that metric a lot of weight when deciding which results to display first. So it's a combination of target keyword and search intent that form a search listings return probability.

When it comes to optimizing for search engine rankings, it's important to understand the user's search intent and respond to it. Just placing a ton of random marketing keywords on a page is not going to help. In fact, it may hurt or cause a penalty to search engine ranking results. Search engine traffic is highly sophisticated and the ability for a user to find content through search efficiently is key.

So how do we do SEO?

We are going to tailor our approach to fit your specific needs.  We want to smoothly integrate with your existing teams and processes without undue friction, or we want the transfer of analysis to go as cleanly as possible.

We will always start with a full site audit, and have a thorough discussion with you to determine what's important to YOU.  We will also analyze your traffic, and guess what, we will even analyze the traffic of your competition!  That means that we can see how your competitor's keywords are performing and learn how to outperform them. Keyword research and analysis from us will provide targeted data that will expedite opportunities for growth and conversions. To see what our most used SEO Audit techniques include and their pricing, visit our SEO Audit Packages and Pricing page.

We will work with the site's technical errors, guide content development that is optimized for search, and then get it where it needs to go.  We submit everything to Google and Bing and make sure that it is all recognized and working. We make sure the code is clean, that there are no broken links, that your meta descriptions are optimized, that you are optimized for mobile search, and more to make sure that you achieve an improved search engine ranking.

After that, as we continue to work together we will provide regular updates on performance that are extremely informative and concise, showing what's gotten better, worse, or stayed the same.  We also structure everything so that you aren't held "hostage" by us.  Do you want to assume control again? No worries, in fact, we'll help you out with that too.  Our main mission is to see our clients succeed.  You may outgrow us or decide to go in a different direction.  No contracts.  No blindfolds or double-talk.  Just work and results.

You a Stats Person? Cool. We Got You Covered.

  • According to research by Outbrain, search is the #1 driver of traffic to content sites, beating social media by more than 300%.
  • SEMrush examined 13 e-commerce verticals found that 5 (music, books, furniture, home & garden, electronics) were dominated by organic search, and for all 13 organic and direct accounted for 80% of all traffic.
  • 98% of people don't go past the first page of search results.  Getting to the top line is the only way to get real results. -
  • A recent report from Conductor (via Search Engine Journal ) revealed that 63% of marketers believe that SEO will be more important as the country continues to grapple with Covid-19. (
  • Mobile-friendliness: 63% of Google searches come from mobile devices, and that number is growing every year. (
  • A study by SEMrush discovered that roughly 60-65% of websites with HTTPS rank on page one of Google.
  • 51% of online shoppers in the US claim to not complete a purchase if the site is too slow, according to a study.

Now it may seem like we are quoting stats that suggest you need SEO in your life, in your business.  Well, that's because it's 100% the truth.  It doesn't matter your industry, if you are communicating with clients, prospects, or purchasers at all then your commerce dollars will be influenced by your web traffic.  And that web traffic is impacted by Search Engine Optimization by definition! You don't have to take our word for it though.  Google it!

If you need help with Social Media, Content Creation, Site Design, or any of our other Digital Marketing Services, please reach out.  We can coordinate the right combination of services that will get your site optimum results.

Would You Like To Start A Project With Us?

Contact us today to get a quote.

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