SEM Services to Manage Campaigns

Earlier this year Google announced its plans to reduce or eliminate the use of third-party cookies in it's Chrome browser.  By the way, Chrome accounts for nearly 70% of desktop browser traffic (or 2.5 times more than the other top 5 browsers combined).  Cookies are mostly used for re-targeting campaigns, and when they do go away there will be a hiccup.  One possible solution is what Google is calling the "privacy sandbox", which we hope will allow advertisers to show relevant content while allowing users their browsing privacy.  In the meantime, FLoC will be the new way for businesses to reach people with relevant content (Google Blog).  The details of this are changing and evolving rapidly, so it's important to stay tuned to this topic in order to continually update your search engine marketing target content.   

Manual keyword bidding is quickly going by the wayside. As this process becomes more and more automated using AI (artificial intelligence) and ML (machine learning), these tasks will be relegated to a system that will guide you and drive traffic. This will save a lot of time and money but does need to be set up and run properly. That's where Dagaz SEM Services come into play. We structure your Google Ads for success.  We then use tools such as Google Analytics, Google Search Console, and more to analyze the search advertising results and ensure that your online marketing strategy is successful.

Responsive Search was deployed by Google in 2019, but 2020 is a huge year for its growth and development. The system uses a combination of data inspection and AI to test various combinations of data to show you. Our SEM services can prepare the data points and isolate KPIs. Specifically, this will help you identify and refine your target audience to attract maximum clicks, engagement, and conversions. This will reduce or eliminate the time invested in testing ad copy and help you bee-line to the finish line.

Video has been a huge influence of search for several years, and in 2020 studies show that Google (which owns YouTube) ranks the YouTube content a little higher than other platforms. Having quality videos built properly, optimized, and targeted to the right audiences can have a boost SEM, SEO, and your overall digital strategy. It's no longer enough to say "yeah, yeah, I know, I know". Now is the time to act on this. And it's important to recognize that your customers are searching for content on a variety of devices.

Does "Alexa, what's the weather today?" or "Hey Siri, what time is my haircut?" sound even remotely familiar? Probably, since it is estimated that nearly 50% of all searches in 2020 will use voice to perform organic search and select search listings to match the search term. There are numerous strategies to get in front of this, such as know who provides listing support for which service. Long-tail keywords will also play a role in voice search. SEM services aren't a great place for these searches currently, but a few simple steps can help maintain and grow your presence without a screen to show the results.

So this thing called CRO has been around for years, but only those in the digital advertising world have really focused on it. Those days are over, and it's now mandatory. It's important to look at your lead funnel and analyze behavior and make the appropriate adjustments. This is a sure-fire way to ensure converting maximum traffic, engagement, and conversion from search engine traffic and advertising. As a result, Dagaz SEM Services will focus on CRO and constantly evaluate its effectiveness.