Social Media Management Services

It's not news that there are groups out there defined by shared interests or passions.  It's not even news that advertisers are targeting those groups more specifically with content related ads.  Whats new is the explosive rate of the connection type groups, and how much of an impact they have on sharing data and branding to specific demographics.  And smaller, private groups of consumers can be specified and can lead to organic results.

As these consumer groups get more and more comfortable with shopping online, their level of trust in social media driven sources increases as well.    Tools like Facebooks Personalized Ad Experiences enable ads to reach consumers dynamically, changing formats and serving different call to action messages based on the consumer audience. And now with Instagram Shopping and LinkedIns ad platforms, it's clear that nobody is running away from the idea of selling social media ads in 2020-2021.

Stories have been one of the most massive social trends in the past few years, and that doesn't seem to be changing any time soon.  And while Instagram Stories dominate that segment, its interesting that Facebook Stories are increasing and have approximately 500 million daily user engagements.   A nice thing about interactive stories is that it allows for and encourages 2 way communication, which is a huge leap towards conversion.

Establishing trust to your audience is crucial.  And we all know its a lot more likely that they will trust someone they know.  You audience is surprisingly willing to follow some social posting guidelines and become the star of your next campaign.  They yield smaller and more intimate audiences, with higher conversion percentages based on that trust factor.

Video can be daunting, and many will shy away from it due to the effort and sometimes expense.  That's a really, really bad idea.  Both long and short form videos are the most shared content on social media. And while Facebook has a ton of active users, coming in at number 2 is YouTube.  While Instagram is huge for "influencers", people are swarming to YouTube.  TikTok is also extremely active, and the new Instagram Reels and IGTV appear to be moving steadily towards huge audiences as well.

So Influencer Marketing is a real thing, and its a legit way to go about marketing.  But influencers are become aware that the spotlight is on them right now.  "Fake Influence" is a real thing, and it has caused the re-evaluation of what success metrics consist of.  We aren't saying that influencers have no place, we are saying that only the good ones belong in our strategy.

Right? It was the huge thing.... way back then.  And it just shows that these platforms will appear, evolve, diminish, disappear and confuse the heck out of our strategy.  It's just a question of how long, and how far down the rabbit hole we go.  Watch the new platforms, make sure to evaluate security and true engagement, and define the actual metrics of success.  

No, but you do need to measure this. Keeping track of the success and metrics of your social campaigns is critical, but we know it can be time consuming.  There are a lot of tools out there to help with this, but it still requires a dedicated strategy and plan to adjust towards conversions. Dagaz provides reporting for social media services and Analytics both as a standalone service or integrated with other packages.